By introducing wetcleaning, launderers can offer an enhanced service for both traditional and delicate fabrics, one that is kinder to the environment but also offers a smart use of machinery and chemicals.
As we come up to winter and the festive season, it’s an ideal time for launderers to use wetcleaning to its full advantage as it offers the perfect solution for cleaning and refreshing eveningwear, suede and leather, winter coats and much more.
Cole & Wilson, part of the international Christeyns detergents and chemicals group, are specialists in the development and supply of products for the cleaning of all of today’s complex range of textiles, particularly in providing solutions for smaller drycleaning and laundry installations.
This year has been busy with the team setting up wetcleaning systems for innumerable clients across the UK and Ireland, having seen a noticeable increase in the number of retailers incorporating this service into their business.
What are the main benefits for retail outlets?
Garments: Many stains can be easily removed, and wetcleaning can be used on delicate fabrics such as silk, leather, suede, beaded and luxury items, which might otherwise be turned away. With the right chemicals, the process will enhance the quality of the garments and increase lifespan. Adding wetcleaning as a service allows retailers to choose the process best suited to the garment and allows them versatility.
Caring for the environment: Wetcleaning is kinder as there are no strong chemicals being issued into the environment in the run-off water and no air pollution from strong smelling fluids. Using this type of cleaning process helps retailers meet their ecological goals.
Financial: When set up properly, there are savings in both time and utilities. Wetcleaning uses less cleaning chemicals and saves on drying time, uses less water and washes at lower temperatures thus saving energy. The same machine can be used for wetcleaning as general laundry.
For the customer, wetcleaning can reduce the cleaning and drying turnaround time meaning garments can be returned quicker. Cole & Wilson work on a one-hour window from dry to dry.
The wetcleaning detergents leave a fresh, pleasant smell and are less harsh on the fabric of the garments so helping them stay in good condition longer. Like any cleaning service, it is only successful if those delivering the service are confident in using it. Cole & Wilson offer programme set up on a client-by-client basis, onsite training and after sales technical support. And as with all practices, it’s easy to become complacent and get into bad habits so refreshing best practice is always a good idea. As we gear up for the winter season, it’s an ideal time to make sure staff are able to promote the benefits of wetcleaning and support customers in getting their wardrobe winter ready