Two brothers’ journey to success

Muhammad and Naeem partnered with ihateironing to drive their business forward

In the competitive world of drycleaning, where success often demands dedication and a relentless drive for excellence, Muhammad and his brother Naeem formed a two-man team to start their own business after working hard to gain years of experience in the industry.

First steps in the drycleaning world

Before founding their own drycleaning business in South London, both Muhammad and Naeem spent years honing their experience in a range of skills and learning from professional drycleaners across London. The brothers worked in pressing, drycleaning, and carrying out collection and deliveries. Muhammad gained seven years of experience working two jobs at a time: a presser by day and a delivery driver in the evening, while Naeem gained 17 years of experience in different drycleaning shops. During those years, Muhammad was first introduced to ihateironing when working as a delivery driver for a different ihateironing drycleaning partner. “I saw how he was able to grow from a small shop to a full factory by working with ihateironing over the years – and I got to know the system well enough to feel confident that it was the right next step for me,” says Muhammad.

Early challenges and growth

Initially, Muhammad and Naeem new shop as a two-man team, managing all aspects from cleaning, pressing and drycleaning, to collections and deliveries. Before becoming an ihateironing drycleaning partner, they worked tirelessly, often until 2am, to get their business off the ground. “We did what we had to do for a few months to kickstart the business, but it was hard work with just my brother and I running everything. We got to a point where we knew we had what it takes to expand the business, and that’s when we approached ihateironing.”

During August 2023, their first full month with ihateironing, Muhammad and Naeem’s drycleaning centre saw a significant influx of orders. Just eight months later, their monthly orders have nearly doubled, showcasing impressive growth and the impact of their strategic partnership. “The shift to on-demand services changed everything about the drycleaning industry,” says Naeem, reflecting back on nearly two decades of witnessing the changes in the drycleaning world, “It’s a lot easier for centres like us, which might not be in the busiest of areas, to actually grow without relying on just walk-in customers. Over the years I’ve seen drycleaners who refused to adapt to the on-demand systems and online technologies, but I’ve personally lived through its benefits and knew that it was the right choice for our business.”

Their long-term vision includes growing their business into a full-scale factory. Muhammad explained: “I know it’s achievable because I’ve seen it for the other drycleaners who work with ihateironing. I know my brother and I have what it takes to become bigger and purchase a factory in the coming years.”

Community and employee relations

One benefit that continuously drives the duo forward is the trust and close relationship they have with one another, as well as the staff they hire. “We’re family, so the bond we have is unique. We know when to push each other, and how to properly support each other. There’s a special trust that you won’t be able to find elsewhere. The staff that we employ are also people that we have known for years, or who come from the same background and areas as us. So it’s easy for us to communicate with one another, raise concerns when issues come up, and hold everyone accountable because we all want to grow together.”

Muhammad and Naeem feel confident about the coming years with a steadily-growing business, and preparations underway to bring on new staff, expand their shop, and excel in their industry.

Naeem (left) and Muhammad (right) in their drycleaning shop in South London

Muhammad and Naeem partnered with ihateironing to drive their business forward

In the competitive world of drycleaning, where success often demands dedication and a relentless drive for excellence, Muhammad and his brother Naeem formed a two-man team to start their own business after working hard to gain years of experience in the industry.

First steps in the drycleaning world

Before founding their own drycleaning business in South London, both Muhammad and Naeem spent years honing their experience in a range of skills and learning from professional drycleaners across London. The brothers worked in pressing, drycleaning, and carrying out collection and deliveries. Muhammad gained seven years of experience working two jobs at a time: a presser by day and a delivery driver in the evening, while Naeem gained 17 years of experience in different drycleaning shops. During those years, Muhammad was first introduced to ihateironing when working as a delivery driver for a different ihateironing drycleaning partner. “I saw how he was able to grow from a small shop to a full factory by working with ihateironing over the years – and I got to know the system well enough to feel confident that it was the right next step for me,” says Muhammad.

Early challenges and growth

Initially, Muhammad and Naeem new shop as a two-man team, managing all aspects from cleaning, pressing and drycleaning, to collections and deliveries. Before becoming an ihateironing drycleaning partner, they worked tirelessly, often until 2am, to get their business off the ground. “We did what we had to do for a few months to kickstart the business, but it was hard work with just my brother and I running everything. We got to a point where we knew we had what it takes to expand the business, and that’s when we approached ihateironing.”

During August 2023, their first full month with ihateironing, Muhammad and Naeem’s drycleaning centre saw a significant influx of orders. Just eight months later, their monthly orders have nearly doubled, showcasing impressive growth and the impact of their strategic partnership. “The shift to on-demand services changed everything about the drycleaning industry,” says Naeem, reflecting back on nearly two decades of witnessing the changes in the drycleaning world, “It’s a lot easier for centres like us, which might not be in the busiest of areas, to actually grow without relying on just walk-in customers. Over the years I’ve seen drycleaners who refused to adapt to the on-demand systems and online technologies, but I’ve personally lived through its benefits and knew that it was the right choice for our business.”

Their long-term vision includes growing their business into a full-scale factory. Muhammad explained: “I know it’s achievable because I’ve seen it for the other drycleaners who work with ihateironing. I know my brother and I have what it takes to become bigger and purchase a factory in the coming years.”

Community and employee relations

One benefit that continuously drives the duo forward is the trust and close relationship they have with one another, as well as the staff they hire. “We’re family, so the bond we have is unique. We know when to push each other, and how to properly support each other. There’s a special trust that you won’t be able to find elsewhere. The staff that we employ are also people that we have known for years, or who come from the same background and areas as us. So it’s easy for us to communicate with one another, raise concerns when issues come up, and hold everyone accountable because we all want to grow together.”

Muhammad and Naeem feel confident about the coming years with a steadily-growing business, and preparations underway to bring on new staff, expand their shop, and excel in their industry.

Naeem (left) and Muhammad (right) in their drycleaning shop in South London

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