<a href="http://www.laundryandcleaningtoday.co.uk/wp-content/uploads/2026/09/Star-Linens-3-scaled.jpg"><img class="wp-image-24776" src="http://www.laundryandcleaningtoday.co.uk/wp-content/uploads/2026/09/Star-Linens-3-1024×788.jpg" alt="" width="693" height="533" /></a> <strong><em>Staff have been supporting those in Housekeeping for a decade</em></strong>[/caption] <h3>Becoming a B Corp and why it matters to housekeeping</h3> One of the proudest moments in our journey was becoming a Certified B Corp. For us, this wasn’t just a badge. It meant putting our whole business under the microscope, from how we treat our team and work with suppliers to our impact on the environment and local communities and committing to do better each year. For housekeeping teams and hotel leaders, it means you’re working with a supplier that cares about more than just the next order. We’re investing in responsible sourcing, UK manufacture where possible, circular schemes like ReStart and Avena and a Climate Action Plan that looks at how we can cut emissions, reduce waste and support your ESG goals as well as your guest scores. In other words: we want our bedding and towelling to feel good in the room and feel right in the wider world. We’ve also just been awarded EcoVadis Gold. That puts Star in the top five per cent of the 130,000+ companies EcoVadis assesses worldwide. EcoVadis rates businesses across environment, labour and human rights, ethics and sustainable procurement and benchmarks them against every company it has assessed in the last 12 months, not just others in our sector. Gold isn’t given for good intentions; it takes documented policy, measurable targets and evidence of real progress so it’s something we’re really proud of. <h3>What guests and customers have told us</h3> We’re lucky enough to hear feedback from both sides of the door. Guests talk about comfortable pillows, cosy duvets and rooms that feel “just right”. Accommodation teams praise reliability, quick responses and the fact that they can pick up the phone and speak to someone who understands why a delayed delivery on a changeover day is no small thing. Independent review platforms like Feefo have been a helpful reality check too. Verified feedback about quick dispatch, helpful customer service and consistent quality keeps us honest and gives us plenty of ideas for where to improve next. It’s these comments from laundry managers, housekeepers, students arriving to made beds, and guests enjoying a great night’s sleep that really bring the last 10 years to life for us. <h3>Looking ahead: the next 10 years</h3> So, what comes next? We don’t plan to reinvent the wheel. Instead, we want to keep doing the basics brilliantly: durable, comfortable products that make rooms look and feel good; service that supports housekeeping rather than adding to their workload; and open, honest conversations about sustainability, circularity and climate action. If the last decade has been about building trust and understanding what housekeeping teams need, the next decade is about going further using impact reporting, climate plans and B Corp standards to make sure every product and decision moves hospitality in the right direction. To everyone in housekeeping who has worked with us, challenged us and trusted our products in their rooms: thank you. You’ve been central to our first 10 years and we’re looking forward to supporting you for many more nights, shifts and turnarounds to come. <a href="http://www.laundryandcleaningtoday.co.uk/wp-content/uploads/2026/09/Star-Linens-2.png"><img class="aligncenter wp-image-24775" src="http://www.laundryandcleaningtoday.co.uk/wp-content/uploads/2026/09/Star-Linens-2-662×1024.png" alt="" width="558" height="863" /></a>” columns=”1″ column_min_width=”” column_spacing=”” rule_style=”” rule_size=”” rule_color=”” hue=”” saturation=”” lightness=”” alpha=”” user_select=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility” sticky_display=”normal,sticky” class=”” id=”” html_attributes=”W10=” width_medium=”” width_small=”” width=”” min_width_medium=”” min_width_small=”” min_width=”” max_width_medium=”” max_width_small=”” max_width=”” margin_top_medium=”” margin_right_medium=”” margin_bottom_medium=”” margin_left_medium=”” margin_top_small=”” margin_right_small=”” margin_bottom_small=”” margin_left_small=”” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” font_size=”” line_height=”” letter_spacing=”” text_transform=”” text_color=”” render_logics=”” logics=”” animation_type=”” animation_direction=”left” animation_color=”” animation_speed=”0.3″ animation_delay=”0″ animation_offset=””]

This summer, Star Linen UK turns 10!

What started as a small team bringing the Star Linen USA brand to the UK hotel market has grown into a busy, slightly sleep-obsessed business supporting hotel groups, B&Bs, guest accommodation and universities up and down the country.

If you’ve ever wrestled with a duvet that won’t behave, tried to stretch one more cycle out of a towel or faced the joy of a last-minute group booking, you’ll know why we exist. Our job is to make those moments a bit easier and a lot more comfortable, for both guests and housekeeping teams.

From first orders to hotel groups and universities

In the early days, our focus was simple: get great-quality bedding and towelling into hotel bedrooms on time, every time. Over the years that’s expanded into a much broader mix of customers. Today, we’re proud to support well-known names such as Leonardo Hotels, Village Hotels, Macdonald Hotels, YTL Hotels and Marston’s, alongside independent properties, guest houses and student accommodation across the UK. We’ve helped Oxford and Cambridge colleges prepare thousands of rooms so that students arrive to find beds made, pillows plumped and everything ready to go.

The brief is always the same: help the housekeeping team deliver a welcoming, well-presented room without adding extra stress behind the scenes.

Housekeeping at the heart of the story

We’ve seen first-hand how much pride people take in their rooms, how quickly they react when something’s not quite right and how much pressure they carry during turnarounds, events and peak seasons. It’s why we design and choose products with the people on the floor in mind from how a duvet feels when it’s shaken out, to how linen performs after dozens of laundry cycles.

A big part of our work has been simply listening. The best ideas often come from a supervisor or housekeeper who points out a small detail that makes a big difference.

Staff have been supporting those in Housekeeping for a decade

Becoming a B Corp and why it matters to housekeeping

One of the proudest moments in our journey was becoming a Certified B Corp. For us, this wasn’t just a badge. It meant putting our whole business under the microscope, from how we treat our team and work with suppliers to our impact on the environment and local communities and committing to do better each year.

For housekeeping teams and hotel leaders, it means you’re working with a supplier that cares about more than just the next order. We’re investing in responsible sourcing, UK manufacture where possible, circular schemes like ReStart and Avena and a Climate Action Plan that looks at how we can cut emissions, reduce waste and support your ESG goals as well as your guest scores.

In other words: we want our bedding and towelling to feel good in the room and feel right in the wider world. We’ve also just been awarded EcoVadis Gold. That puts Star in the top five per cent of the 130,000+ companies EcoVadis assesses worldwide.

EcoVadis rates businesses across environment, labour and human rights, ethics and sustainable procurement and benchmarks them against every company it has assessed in the last 12 months, not just others in our sector. Gold isn’t given for good intentions; it takes documented policy, measurable targets and evidence of real progress so it’s something we’re really proud of.

What guests and customers have told us

We’re lucky enough to hear feedback from both sides of the door. Guests talk about comfortable pillows, cosy duvets and rooms that feel “just right”. Accommodation teams praise reliability, quick responses and the fact that they can pick up the phone and speak to someone who understands why a delayed delivery on a changeover day is no small thing. Independent review platforms like Feefo have been a helpful reality check too. Verified feedback about quick dispatch, helpful customer service and consistent quality keeps us honest and gives us plenty of ideas for where to improve next. It’s these comments from laundry managers, housekeepers, students arriving to made beds, and guests enjoying a great night’s sleep that really bring the last 10 years to life for us.

Looking ahead: the next 10 years

So, what comes next? We don’t plan to reinvent the wheel. Instead, we want to keep doing the basics brilliantly: durable, comfortable products that make rooms look and feel good; service that supports housekeeping rather than adding to their workload; and open, honest conversations about sustainability, circularity and climate action.

If the last decade has been about building trust and understanding what housekeeping teams need, the next decade is about going further using impact reporting, climate plans and B Corp standards to make sure every product and decision moves hospitality in the right direction. To everyone in housekeeping who has worked with us, challenged us and trusted our products in their rooms: thank you. You’ve been central to our first 10 years and we’re looking forward to supporting you for many more nights, shifts and turnarounds to come.