Nayax Ltd, a global commerce enablement and payments platform has announced that they entered into an integration partnership with American Express (AMEX) across UK and European Economic Area (EEA) markets.

Unattended business owners, including launderette operators, who use Nayax cashless card readers such as the VPOS Touch and Onyx can now accept American Express transactions, giving them a broader opportunity to grow their customer base and revenue. This newly formed partnership brings significant benefits for both Nayax customers and American Express cardmembers.

By accepting American Express, Nayax customers will be able to increase sales by attracting high spending and loyal cardmembers, who spend 1.2 x more per transaction and almost four times more annually compared to the other average credit and charge card holders in the UK. This will also offer more value to AMEX cardmembers as they will be able to use their preferred payment methods on Nayax devices in the UK and eventually across the EEA. “This is very exciting news for consumers across the UK,” says Lewis Zimbler, the general manager at Nayax UK. “Choosing how you pay greatly boosts consumer satisfaction and improves experience. Nayax’s partnership with American Express is just one of the steps we are taking to provide consumers with the best possible payment experience. “American Express is excited to partner with Nayax, enabling more Nayax locations across the UK to welcome our loyal and high spending cardmembers. Through such partnerships, we’re adding thousands of new locations every year, meaning our cardmembers have an even greater choice of where they can use their card,” stated Keith McDonald from American Express UK.