JENSEN access Japanese industry through milestone new joint venture

The JENSEN-GROUP and Miura have agreed to a joint-venture that will make the JENSEN-GROUP a key partner for Miura’s wholly owned subsidiary Inax, one of the main manufacturing and distribution companies for heavy-duty laundry equipment in Japan.

Preceded by the USA and Germany, Japan is the third-largest economy in the market. Its laundry industry is characterised by high-tech solutions, highly automated processes, and the need for hygienic solutions. With this joint venture, JENSEN are boosting their market presence in Japan. Jesper Jensen, JENSEN CEO says: “When combining JENSEN technology with the technology and distribution that our partner brings, the opportunities are there to answer to the demands of the Japanese heavy-duty laundry market, confirming the megatrends: more travelling, ageing population, more tourism.”

Jensen continues: “We started our Go East strategy a long time ago. This joint venture is the culmination of many years of hard work and dedication. I have always wanted to be a market leader in Japan, which is one of the largest and most automated heavy-duty laundries markets in the world. With this direct access to the Japanese market, we have laid a strong foundation for the future of the JENSEN-GROUP.”

The agreements were signed on 9 March 2023.

JENSEN’s CFO Markus Schalch (left) and CEO Jesper Jensen (right) sign milestone joint venture agreement