About Michael Wieser

About Michael

Michael Wieser is sales director at SoCom, the leading laundry business software company in the German speaking region, with a fast growing client base all over Europe and the Middle East. SoCom provides software, app and web solutions to cover up all business processes in the textile service industry. After having already focused on an international orientation of the SoCom company as assistant to the CEO from 2013 on, Wieser took over the position as sales director in 2017. His goal: a further development of the international activities and an expansion of the SoCom team to strive for the perfect digital solutions for the textile service industry. A solid background in software engineering and more than five years in coordinating projects and supporting the SoCom customers formed the base for his career – and still contribute to his work today.

A close contact to the customers, the ability to carry out programming tasks by himself and an open door for the SoCom employees he is responsible for are not only tasks for him, but his passion.

On his industry career …

Whenever I say “the textile service industry is fascinating” to someone who is not in touch with the industry, they tend to be surprised. The complexity of the processes, the innovation that is happening and the strong community spirit are fascinating to me, and I am glad I got to know this and can not only call this my profession but something that goes even further.

It all started when I was a teenager – with an apprenticeship in software engineering at SoCom where I had my first touchpoints with the industry. The programming skills I gained in that time, are still quite helpful. However, I quickly noticed that I wanted more. So, when I finished the apprenticeship in 2007, I moved on to our support and consulting department and started working on customer projects right from the start. To this day, this is a great advantage, because I know many of our clients personally and have been able to tackle and overcome many challenges together with them. Having SoCom CEO, Wolfgang Faist, as a personal mentor, I still felt, there was even more to achieve in my industry career. Therefore, I have made the career steps from support team leader to assistant to the management to sales director, always accompanied by a steady growth of the company and maintaining in close contact with our customers. Especially in the last five years, the latter became a more and more international task, as our company now supports customers in 14 countries in Europe and the Middle East.

The internationalisation of our software solutions is one of my main goals. We strive to provide the best possible solutions as we aim to support the textile service industry in facilitating and digitalising their processes. The fact that our software solutions can be used internationally is proven by the cooperation with one of the world’s largest airlines based in the Middle East. A cooperation that definitely belongs to my career highlights as it was and still is quite a great feeling of working together with the company on such a trusting basis.

My next goal will be making the industry even smarter and driving digitalisation forward. Already today, so many processes can become paperless through modern solutions. Textile care is an industry with a future and I am happy to be a part of it.

On industry developments …

The pandemic has been and still is a challenging time for so many people. Digitalisation has become one of the most important aspects in our society – and in the industry. Everybody has had to deal intensively with digital solutions over the past year. As a company, however, we have been dealing with the issue for much longer – and that has been our advantage. This enabled us to provide our customers with modern solutions during this extraordinary time, if they were not already using them.

Especially in the context of social distancing, compliance with distance and hygiene rules and the increased need for contactless processes, smart factory and Laundry 4.0 are no longer buzzwords. They are becoming more and more part of everyday life in our industry and show how important modern solutions are. Covering the entire business process on a paperless basis is already possible today.

Digitalisation can, and will, offer the opportunity to make the industry, which is often wrongly regarded as rather old-fashioned by outsiders, known as an innovative and modern branch of the economy. As a service provider in this area, my focus is therefore clearly on the continuous development of digital solutions. RFID technology, web and app solutions are already indispensable and will decisively shape the processes in laundries in the coming years. Digitalisation and automation go together here, in an industry where collaboration goes equally together. We can use this opportunity to drive innovation – and thus also modernise the image of the industry in the long term.

On sustainability …

Digitalisation is not only an advantage when it comes to a modern image of the industry, it also promotes sustainability. Reduced delivery tours due to better planning of routes, savings on subsequent deliveries due to better control at the goods-out area or, even on a smaller scale, the elimination of paper for order picking of laundry – the advantages for resource-saving processes are obvious.

I am very pleased that our solutions can contribute to sustainable and at the same time efficient operations. The fact that these two aspects are not mutually exclusive, but rather complement each other, is reflected in our modern applications, such as an app for optimised route management or a web portal for digital order management. The high demand for such solutions shows that the industry always has the focus on both – sustainability and efficiency.

On industry collaboration …

It is the mix of companies in the industry, from very large players with tons of laundry per day to just small dormitories, as well as the numerous opportunities to still develop the industry itself together with our customers, that makes the textile care industry so fascinating for me. Furthermore, I also feel the community spirit in the industry – where people always treat each other fairly and work together harmoniously, even among supposed competitors. Innovations are driven forward together in the industry, and the cooperation is always based on partnership and trust. The fact that people know each other within the industry and exchange ideas at any time, even in times of crisis and at a distance, makes the industry something very special for me.

 

 

Wieser at TexCare in 2016

Pictured here with Wolfgang Faist, SoCom CEO and Wieser’s mentor

About Michael

Michael Wieser is sales director at SoCom, the leading laundry business software company in the German speaking region, with a fast growing client base all over Europe and the Middle East. SoCom provides software, app and web solutions to cover up all business processes in the textile service industry. After having already focused on an international orientation of the SoCom company as assistant to the CEO from 2013 on, Wieser took over the position as sales director in 2017. His goal: a further development of the international activities and an expansion of the SoCom team to strive for the perfect digital solutions for the textile service industry. A solid background in software engineering and more than five years in coordinating projects and supporting the SoCom customers formed the base for his career – and still contribute to his work today.

A close contact to the customers, the ability to carry out programming tasks by himself and an open door for the SoCom employees he is responsible for are not only tasks for him, but his passion.

On his industry career …

Whenever I say “the textile service industry is fascinating” to someone who is not in touch with the industry, they tend to be surprised. The complexity of the processes, the innovation that is happening and the strong community spirit are fascinating to me, and I am glad I got to know this and can not only call this my profession but something that goes even further.

It all started when I was a teenager – with an apprenticeship in software engineering at SoCom where I had my first touchpoints with the industry. The programming skills I gained in that time, are still quite helpful. However, I quickly noticed that I wanted more. So, when I finished the apprenticeship in 2007, I moved on to our support and consulting department and started working on customer projects right from the start. To this day, this is a great advantage, because I know many of our clients personally and have been able to tackle and overcome many challenges together with them. Having SoCom CEO, Wolfgang Faist, as a personal mentor, I still felt, there was even more to achieve in my industry career. Therefore, I have made the career steps from support team leader to assistant to the management to sales director, always accompanied by a steady growth of the company and maintaining in close contact with our customers. Especially in the last five years, the latter became a more and more international task, as our company now supports customers in 14 countries in Europe and the Middle East.

The internationalisation of our software solutions is one of my main goals. We strive to provide the best possible solutions as we aim to support the textile service industry in facilitating and digitalising their processes. The fact that our software solutions can be used internationally is proven by the cooperation with one of the world’s largest airlines based in the Middle East. A cooperation that definitely belongs to my career highlights as it was and still is quite a great feeling of working together with the company on such a trusting basis.

My next goal will be making the industry even smarter and driving digitalisation forward. Already today, so many processes can become paperless through modern solutions. Textile care is an industry with a future and I am happy to be a part of it.

On industry developments …

The pandemic has been and still is a challenging time for so many people. Digitalisation has become one of the most important aspects in our society – and in the industry. Everybody has had to deal intensively with digital solutions over the past year. As a company, however, we have been dealing with the issue for much longer – and that has been our advantage. This enabled us to provide our customers with modern solutions during this extraordinary time, if they were not already using them.

Especially in the context of social distancing, compliance with distance and hygiene rules and the increased need for contactless processes, smart factory and Laundry 4.0 are no longer buzzwords. They are becoming more and more part of everyday life in our industry and show how important modern solutions are. Covering the entire business process on a paperless basis is already possible today.

Digitalisation can, and will, offer the opportunity to make the industry, which is often wrongly regarded as rather old-fashioned by outsiders, known as an innovative and modern branch of the economy. As a service provider in this area, my focus is therefore clearly on the continuous development of digital solutions. RFID technology, web and app solutions are already indispensable and will decisively shape the processes in laundries in the coming years. Digitalisation and automation go together here, in an industry where collaboration goes equally together. We can use this opportunity to drive innovation – and thus also modernise the image of the industry in the long term.

On sustainability …

Digitalisation is not only an advantage when it comes to a modern image of the industry, it also promotes sustainability. Reduced delivery tours due to better planning of routes, savings on subsequent deliveries due to better control at the goods-out area or, even on a smaller scale, the elimination of paper for order picking of laundry – the advantages for resource-saving processes are obvious.

I am very pleased that our solutions can contribute to sustainable and at the same time efficient operations. The fact that these two aspects are not mutually exclusive, but rather complement each other, is reflected in our modern applications, such as an app for optimised route management or a web portal for digital order management. The high demand for such solutions shows that the industry always has the focus on both – sustainability and efficiency.

On industry collaboration …

It is the mix of companies in the industry, from very large players with tons of laundry per day to just small dormitories, as well as the numerous opportunities to still develop the industry itself together with our customers, that makes the textile care industry so fascinating for me. Furthermore, I also feel the community spirit in the industry – where people always treat each other fairly and work together harmoniously, even among supposed competitors. Innovations are driven forward together in the industry, and the cooperation is always based on partnership and trust. The fact that people know each other within the industry and exchange ideas at any time, even in times of crisis and at a distance, makes the industry something very special for me.

 

 

Wieser at TexCare in 2016

Pictured here with Wolfgang Faist, SoCom CEO and Wieser’s mentor

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