As part of its ongoing efforts to maintain its presence in the commercial laundry sector, Electrolux Professional has appointed Ross Kaberry as business development manager

Kaberry brings more than a decade of industry experience with him and will be tasked with using his national sales accounts background to promote the manufacturer’s equipment to sectors including care, hospitality and facilities management.

On his appointment, Kaberry said: “I’m delighted to be joining such a reputable industry leader in Electrolux Professional. In a constantly evolving market, I’m looking forward to helping solve customers’ unique challenges around sourcing the right equipment for their needs.”

Kaberry will be responsible for promoting the manufacturer’s entire commercial laundry range, which includes washers, dryers, drying cabinets, ironers, accessories and its Essentia customer care package. The latter opens the door to a reliable service network in the event of any unforeseen circumstances, minimising the consequences of potential downtime.

He will also help to develop strategic partnerships and explore new market opportunities to facilitate growth, including the care, hospitality and facilities management sectors.

One particular area of focus will be replicating the success Electrolux Professional has in other markets with PPE decontamination solutions for fire services. Kaberry will be heading to Ljungby for training on the specialist equipment and processes to see first hand how they can be used within the UK.

Kaberry discussed how the company’s Center of Excellence will be vital in building relationships with potential customers: “I’ve already spent a fair bit of time in our Center of Excellence in Luton and am excited to showcase its fully operational commercial laundry set-up with prospective customers. Introducing them to the equipment in-person will prove invaluable to helping us find the right solution for every business.”

Ross Kaberry, business development manager at Electrolux Professional