Blanc, the natural artisan garment care specialist, announced the opening of their fifth London store in South Kensington in September. 

Blanc is transforming the business of garment care – introducing an eco-friendly and sustainable alternative to conventional drycleaning, which delivers a better quality clean and is kinder to your skin, your clothes and our planet, complemented by Blanc’s expert tailoring and laundering services. Blanc incorporates innovative technology alongside high-quality artisan clean and finish processes.

Leading the way in terms of sustainability and challenging the environmental impact of ‘Fast Fashion’, Blanc not only offers cleaning services that are kinder to clothes, health, and the planet, it also offers repairs and alterations, encouraging individuals and fashion boutiques alike to consider fixing, rather than throwing away, clothes that need a simple mend.

The brand has recently launched Blanc Lab, which works with design houses to make sure that the textiles that are being used for future collections are long-lasting and cleanable in a more sustainable way, to ensure their designs can stand the test of time.

Many established fashion brands now partner with BLANC for their aftercare needs and leaders such as Reformation and Hugo Boss are already recommending “Wet Clean Only” or “W” on their garment care labels, which allows consumers to make more ethical decisions.

Ludovic Blanc, founder comments: “Blanc is committed to a fully sustainable approach to clothes and wardrobe care, one that goes beyond just the manufacturing process. We’re proud to be an ethical brand doing everything we can to decrease toxicity in cleaning and the environment, enabling our customers to live more healthily and inspiring change in our industry. We’re delighted to be opening in South Kensington, the next exciting step in our brand growth, highlighting that consumers genuinely want more sustainable choices.”