A leading hotel and spa textiles supplier, BC SoftWear, has strengthened its business development team with two new staff members.

The new team members with help continue BC SoftWear’s focus on developing customer relationships as well as pursuing growth across the UK. Rupert Sellers joins the company as business development manager from a successful career in the luxury hotel market, both in London and internationally.

After beginning his career in operations at The Berkeley, Claridge’s and The Savoy, Sellers moved into sales and marketing for leading international brands including Ritz-Carlton and Four Seasons. More recently, Sellers specialised in recruitment for luxury hotels, which included developing a curated hiring platform for the sector.

“I’m excited to be joining BC SoftWear and look forward to continuing my association with the luxury hotel market in this next chapter of my career,” says Sellers. “High-end hotels are evolving to meet the needs of today’s guests, for whom every detail counts as part of a memorable stay. I look forward to showcasing BC SoftWear’s luxury products to my contacts in the industry and forging new alliances to help hoteliers make a lasting impact on their guests.”

Barbara Cooke, founder and managing director of BC SoftWear, says: “Rupert knows the luxury hotel market extremely well, having built strong relationships with many clients over the years. He understands the importance of providing high level service and top-quality products to offer discerning guests the very best, and will be a huge asset to us. Rupert will look after the London region, working with long-standing clients as well as developing new business.” A further new recruit, Teresa Dalton joins BC SoftWear as Ireland country manager. She has worked in the beauty and sales industry for more than 10 years. Dalton has experience working in luxury sales for brands including for L’Oreal, Shiseido and Voya. In her new role, Dalton will build on BC SoftWear’s strong Irish business connections and expand the brand’s footprint across Ireland.

“My knowledge in the luxury skincare industry, where guest experience is always at the forefront, will help me to build strong relationships for BC SoftWear, offering customers exceptional service,” says Dalton. “Hoteliers and spa’s shouldn’t underestimate the feeling a customer gets from a luxury robe and towel, and how crucial that is to both the guest journey and to generating return visits. My major focus is on driving new business in Ireland and doubling revenue year on year.”

Teresa Dalton

Rupert Sellers