Miele appoints new sales and marketing director 28 Mar 2018


Miele has appointed Sam Bailey as its new sales and marketing director for the GB professional division. 

Bailey joins Miele from Dyson where he held a number of key roles overseeing European marketing and global digital operations in its professional division before spending time in a global senior commercial role within a high growth category.

No stranger to Miele, Bailey was previously the organisation’s CRM and online mManager, before leaving to spend six years in senior roles at Dyson. Bailey’s reappointment to Miele comes as Les Marshall announces his retirement after 17 years as sales and marketing director with the firm.

Miele marketing director GB laundry business news

Marshall was responsible for setting up Miele’s successful professional partnership programme, which joins together a network of approved partners from around the country with Miele, to provide sales and service support to commercial customers. 

Bailey is looking to continue the success of the partnership model and capitalise on Miele’s reputation as an industry leader.

Commenting on his appointment, Bailey said, “Miele products are synonymous with quality and longevity and I’m delighted to have the opportunity to rejoin the company and continue the great work that Les is leaving behind.

“Miele boasts an impressive and well-established partner programme throughout Great Britain and I look forward to getting to know the partners and working with them to grow Miele’s presence as the industry’s leading commercial laundry, dishwashing and washer disinfection manufacturer.”

Les Marshall concludes, “During my tenure at Miele Professional I have witnessed a number of industry changes and opportunities that have helped to create the successful partnership model that exists today.  I’m delighted to be handing the baton onto someone who knows the business and its objectives so well, and I wish Sam every success in his new role.” 

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